Welcome to Grovesy's digital donut!
This is a space where all my digital thoughts, discoveries, experiences, opinions and creative stuff that I find interesting in my work and use for training turn up. I am director of digital development at Goodby, Silverstein & Partners out of San Francisco.
If you want to know more about my life in digital you can find that on my portfolio log at http://www.mattgroves.net
We recently met the Boxee.tv guys. Interesting to follow how tv/video consumption land grab as it starts to gear up.
On a laptop or connected to an HDTV, boxee's free software lets you navigate all your personal movies, TV shows, music and photos, as well as streaming content from websites like MLB, Netflix, Pandora, Last.fm, and Flickr from one screen with a remote.
A great presentation by Lars Johansson
There is no better way to convince people in your organization about the value of analysis and testing than to let them compete against each other. For that purpose I have created a guessing game based on fifteen tests. Most were run as A/B tests, but some were multivariate tests where I only show the winning combination and the original design.
Will you get more correct answers than a monkey (randomized), a HiPPO (Highest Paid Person’s Opinion—in this case a CTO), a usability expert, an art director, a web analyst, and my mom (a retired elementary school teacher)? Find out!
It’s a fun game and the point is to prove that a guess is just that—a guess. Trust me, a monkey would probably beat me too sometimes! After all, this is why we test. Tests will give you a result based on lots of people and not based on a single person’s opinion.
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One of many great examples of Visual Displays, Maps and Data Viz on Flickr. Click the link to see more.
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Another example of the potential of mobile commerce comes from Pizza Hut, with its iPhone app generating $1m in sales in the three months since launch.
The app, which allows customers to order food on the move, is approaching the figure of 1m downloads. It is only available in the US at the moment.
The app's success so far has undoubtedly been helped by it featuring in Apple's ads in the US, but it also shows that there is an opportunity for similar food brands to profit from launching iPhone apps and mobile sites.
As surveys have suggested, items and services that people need while on the move, such as food, movie tickets and hotel rooms, have appeal for mobile users.
In the US, Burger King has been trialling an app that allows users to order ahead, pay for items on the phone and skip queues, and others may well follow suit when they see the potential of mobile apps.
In the case of Pizza Hut, it makes sense to allow customers to order food any way they want and, according to Pizza Hut, the app is driving incremental sales.
Along with eBay's iPhone app, which has had more than more than 4m downloads so far, the Pizza Hut app shows how retailers can make the most of mobile to drive extra sales, though there aren't too many examples in the UK so far.
Indeed, thetrainline may be missing a trick by not adding the option to book tickets through its iPhone app, and gain a valuable headstart in this market.
Graham Charlton is Senior Reporter at Econsultancy. Follow him on Twitter or connect via Linkedin.
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This is an amazing use of data visualization by Stamen out of San Francisco http://www.stamen.com
This fascinating and scary reality of life in the notorious badlands of Oakland in San Francisco's East Bay illustrates when and where crimes have been committed using Police data.
I have not sent this to my mum!
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One of many beautiful Data Visualizations by Aaron Koblin. This one represents US Flight paths over time.
How we interpret and visualize data to learn or as art is something that has gone under the radar a little but has long been studied (Google Edward R Tufte for example). Aaron and others work (check out Stamens work above) brings a fresh new perspective to this and is only the start on new and breathtaking ways to study data.
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"What does Google know about me?".
Google Dashboard is a new service that shows a summary of the data stored with a Google account.
The dashboard lists some of the information associated with the Google services you use: your name, your email address, the number of contacts, the number of conversations in your Gmail inbox, your Google profile, the most recent entries from the web history etc.
It's pretty scary to see what digital footprint you've left over the years but on the other hand nice to see a company give you the tools to manage it properly!
Check it out.
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How do you take a crowded category (Blenders), create disruption and stand out with practically zero budget.
Take your blender, an iphone, a video recorder and YouTube and get around 7.5 million potential customers!
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